June 2011
24 posts
Data
I love this countdown timer by SnapOrlando on Clear Channel’s digital billboard.
“What the hell is it?” It’s simple, but mysterious. It’s counting down to something—drawing intrigue and a call to action (it’s a photography event, BTW). This is but one of many examples of dynamic signage and is the tip of the content iceberg in Digital Out of Home.
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May 2011
9 posts
“Suffering is humbling. It pays to know how to get your butt kicked,”
– - Born to Run by Christopher McDougall
Quora: QR Codes & Mobile Phones
Question on Quora: Will the default camera on mobile phones ever support QR codes?
Answer: For clarification, I think the question you’re asking is will the camera software on mobile phones ever suport detecting, scanning, and decoding QR codes.
If so, I think the answer is YES. In theory, the camera software on mobile phones only need to incorporate QR scanning. This is a feature which...
Cultural Hypertargeting & Alienation
Today, I came across a SF MUNI bus with a side-panel ad written in Tagalog (the Filipino native language) for McDonalds. The strange part about this ad was that I was clearly in the “Non-Filipino” part of town and this ad was clearly targeted towards Filipinos who speak Tagalog.
In all honesty, I felt a little alienated by the ad — and frankly, a little offended. We’re...
Wimped Out
I subscribe to Men’s Health Magazine. I freaking love this thing: It’s one of the very best in a hurting industry — But I couldn’t help but notice every monthly issue features a 2-page spread of a WIMPED OUT Matthew McConaughey posing in this Dolce & Gabbana ad. I can’t even explain how messed up this ad is.
Dolce & Gabbana took a MAN’S MAN, made him...
Me: I'm trying to gain weight.
Friend's Mom: Oh are you working out?
Me: Yeah....
Friend's Mom: Oh yeah, I see! [squeezes biceps]
Me: ....
Friend's Mom: Oh those are cute. Look at those little guys.
Me: *sigh*
The Rapture Was Our Fault
Like Rebecca Black and Charlie Sheen that came before it, Rapture 2011 was another over-hyped sideshow — drawing unwarranted and undeserved attention to a self-proclaimed prophet (or in this case, one particular church).
As the 6pm deadline moved westward, the Rapture “only” managed to erupt a volcano in Iceland and rattle the SF Bay Area with a 3.4 magnitude tremor....
