February 2010
2 posts
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1 tag
The Economics of a Brand
ROI is an oft-discussed and much debated opic in DOOH. So naturally, it piques my curiosity when I see an “ambient” digital signage deployment doing nothing other than adding to the general aesthetic and/or the “look and feel” of an out of home environment. I’d go so far to say that many of the screens out there in the world are justified by some viable business model, or at least I hope:...
