Context and Ubiquity in the Digital Age
There have been so many buzzwords in just BUZZING around the Digital Out of Home space in the last year, that I just giggle to myself like a 6-year-old school girl (BTW full disclosure: I am NOT a 6-year-old schoolgirl). “Content is King,” “SaaS,” “Captive,” and “Engagement”…. Come to think of it, I do believe the guys as the DailyDOOH actually wrote a nice haiku with all of these buzzwords....
What a Cruel, Mashed Up World
I was up until 3:00 a.m. the other night catching up on Google Wave. Aside from being really groggy the next morning, I came away really intrigued in its potential – not only by the “extensions” 3rd party developers can build on top of the Wave framework, but because of the psychological mind-shift the Wave embodies. I spent 1.5 hours watching the YouTube video where the lead engineer and PM...